1. What is Freshdi AI and how does it support suppliers?

Freshdi AI — known as Vivian, the world’s first AI sourcing agent for agriculture and food trade — is designed to help suppliers connect with the right buyers faster and more effectively. Vivian continuously analyzes global buyer behavior, product demand trends, and your own listings to automatically suggest the most relevant leads for your business.

Instead of manually searching through dozens of profiles or RFQs, suppliers using Freshdi AI receive curated buyer suggestions based on real-time data. Vivian also helps you stay visible in buyer search results, prioritizing complete and verified profiles, and rewarding active engagement.

With Vivian, suppliers can reduce time spent on guesswork and focus more on communication, closing deals, and scaling exports — all while having a digital sourcing assistant working behind the scenes, 24/7.

Learn more about Vivian

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