# 6. Product information standards

{% embed url="<https://youtu.be/nLox4fNIeCg>" %}

## 1. Title of the Product

* **Length:** Aim for a concise 50-70 characters.
* **Components:** Include product name, brand (when applicable), and primary attributes.
* **Format:** Employ a clear and structured approach: \[Brand] \[Product Name] \[Key Features].
* **Example:** Vietnam ST25 Long-Grain Fragrant White Rice, 5% Broken.

## 2. Description of Product

* **Length:** Maintain a concise product description within 150-300 characters.
* **Structure:**
  * **Overview:** Provide a succinct summary of the product's purpose and general description.
  * **Key Features:** Highlight the product's primary characteristics and benefits.
  * **Product Specifications:** Detail essential technical attributes such as type, maximum moisture content, origin, and brand.
  * **Usage Instructions:** Offer clear guidance on product use, care, or storage when necessary.
* **Language:** Employ clear and accessible language, minimizing technical jargon unless indispensable.
* **Example**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfvnklmTMJN2PiJGsGFA0ET1XES83PtdhFs9DbOuj36uAAkhjcAPAvjDqOdYpyfQ38wREUsLZk85wkjoC9XNJNhmt6BRf9hH2jzQyEioBHm-KDRKbIF5Z3QgzhVUhuf1f6F7YnCoKTLxgVM-O1ZRU1zFQI?key=H4stXXanyDBWFr3W14u18Q" alt=""><figcaption></figcaption></figure>

## 3. Product illustration

* **Quantity:** A minimum of 3 to 6 images is required per product, encompassing the primary image, multiple perspectives, and distinctive product details.
* **Resolution:** High-resolution images with a minimum dimension of 800x800 pixels are essential for clarity and visual impact.
* **Format:** Image files must be submitted in JPG or PNG format.
* **Quality:** All images should be sharp, clear, and free from blurriness or other imperfections.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfJb3ReIWnQKO8hj88dAFG4ni5Mzv1pTvzoUfX2G2ylkSicI6QXDDH_s7Zth2iRbbl5IKKOKVgjSdOhNEbo0jnagxU6g6r3vTCRSfqoS3JFFxfDedae5YjmP21HTc844qTSQfmoWDLw1DU6ge-o6If2Y0qh?key=H4stXXanyDBWFr3W14u18Q" alt=""><figcaption></figcaption></figure>

## 4. Technical Specifications (Attribute)

* **Core Attributes:** Encompass essential product characteristics such as dimensions, weight, color, and composition.
* **Technical Specifications:** Detail pertinent technical parameters relevant to the product.
* **Example:**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfASLrnZqxrC87-QUajDsDpBd68FLpPKcPu1haBBxpQK1xLtj4W6HKv7sIO0xTmo9ZA_29wXi8ZaBqvU4yJkywD7cl2io-MfyUZWlYKj-CMGqr4UB6FCklB9RDzKOAMCNvAeDKDxrcKYgxBY87zUG7ACT-o?key=H4stXXanyDBWFr3W14u18Q" alt=""><figcaption></figcaption></figure>

## 5. Unit, Currency, and Product Price

* **Units of Measurement:** Employ appropriate units of measurement for each product, including but not limited to metric tons (MT), kilograms, or container dimensions (20ft/40ft).
* **Currency:** All prices must be quoted in United States Dollars (USD).
* **Pricing:** Provide accurate and current selling prices for each product. Prices should be specified per unit (e.g., $/kg). Clearly indicate minimum and maximum order quantities.
* **Promotions:** Detail any applicable promotions, discounts, or special offers with clarity.
* **Example:**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDYxYbLY-YocGZ1YPlNrsF9yFhlNyk6WU3ZCwnnCvtjH1VDpKH52nvXD0MhW7ojlwwZP5kViYH5jg3lA1TmHo6Y4WxmEkE7ZnaBhOxvLF1HvjzRA4on55lbBuUJOjkPg6XqI7B6ePnVMVy6PZ1q3MZbaU?key=H4stXXanyDBWFr3W14u18Q" alt=""><figcaption></figcaption></figure>

## 6. Classification and labels

* **Categorization:** Assign each product to the most suitable category within the product taxonomy. For example, classify dried bananas under the "Dried Fruit" category with a specific subcategory of "Dried Banana."
* **Keywords:** Optimize product discoverability by incorporating relevant keywords or tags. For instance, the product "Dried Banana" could be associated with tags such as "banana," "dried fruit," "snack," and "healthy."

## 7. Rules for Posting product information

* **Accuracy:** All product information must be current, accurate, and truthful.
* **Consistency:** Maintain a consistent style, format, and tone across all product content.
* **Copyright Compliance:** Adhere to copyright laws by using only original content or properly licensed images and text. Obtain necessary permissions for any externally sourced materials.

## 8. Inspection and approval

* **Review:** Examine all details and images prior to publication.
* **Management Approval:** Final approval for all product content must be obtained from Freshdi management before dissemination.
* **Product Approval Time:** within 24h

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