Product information standards

1. Title of the Product

Length: Aim for a concise 50-70 characters.
Components: Include product name, brand (when applicable), and primary attributes.
Format: Employ a clear and structured approach: [Brand] [Product Name] [Key Features].
Example: Vietnam ST25 Long-Grain Fragrant White Rice, 5% Broken.

Length: Maintain a concise product description within 150-300 characters.
Structure:
- Overview: Provide a succinct summary of the product's purpose and general description.
- Key Features: Highlight the product's primary characteristics and benefits.
- Product Specifications: Detail essential technical attributes such as type, maximum moisture content, origin, and brand.
- Usage Instructions: Offer clear guidance on product use, care, or storage when necessary.
Language: Employ clear and accessible language, minimizing technical jargon unless indispensable.
Example

Quantity: A minimum of 3 to 6 images is required per product, encompassing the primary image, multiple perspectives, and distinctive product details.
Resolution: High-resolution images with a minimum dimension of 800x800 pixels are essential for clarity and visual impact.
Format: Image files must be submitted in JPG or PNG format.
Quality: All images should be sharp, clear, and free from blurriness or other imperfections.

Core Attributes: Encompass essential product characteristics such as dimensions, weight, color, and composition.
Technical Specifications: Detail pertinent technical parameters relevant to the product.
Example:

Units of Measurement: Employ appropriate units of measurement for each product, including but not limited to metric tons (MT), kilograms, or container dimensions (20ft/40ft).
Currency: All prices must be quoted in United States Dollars (USD).
Pricing: Provide accurate and current selling prices for each product. Prices should be specified per unit (e.g., $/kg). Clearly indicate minimum and maximum order quantities.
Promotions: Detail any applicable promotions, discounts, or special offers with clarity.
Example:

Categorization: Assign each product to the most suitable category within the product taxonomy. For example, classify dried bananas under the "Dried Fruit" category with a specific subcategory of "Dried Banana."
Keywords: Optimize product discoverability by incorporating relevant keywords or tags. For instance, the product "Dried Banana" could be associated with tags such as "banana," "dried fruit," "snack," and "healthy."

Accuracy: All product information must be current, accurate, and truthful.
Consistency: Maintain a consistent style, format, and tone across all product content.
Copyright Compliance: Adhere to copyright laws by using only original content or properly licensed images and text. Obtain necessary permissions for any externally sourced materials.

Review: Examine all details and images prior to publication.
Management Approval: Final approval for all product content must be obtained from Freshdi management before dissemination.
Product Approval Time: within 24h

Last updated 1 month ago